An indirect benefit of the Aksela solution at Medianova is an improvement in the client’s SEO. The main reason clients use Aksela is for an increase in site acceleration – when customers visit the company’s website, pictures and videos buffer faster and links load faster. And yet while loading times are an important benefit of site acceleration, a boost in SEO can have even more positive implications for businesses.
SEO, or search engine optimization, is crucial to a business’ online exposure and market reach. Basically, if your business specializes in air conditioning, it boils down to whether a potential customer will find your business or a competitor on Google when he performs a local search for air conditioning service providers. While this may not seem like a big deal for one customer, the same search results will be provided for hundreds of even thousands of customers when they make the same search. In that case, you want to make sure that the large masses are able to find your business.
By using Aksela for site acceleration, your company’s SEO will receive a boost. While this may be an indirect or unsuspected benefit of site acceleration, your business will notice an increase in traffic for your company’s website. It will be easier for customers to find you when using Google or other search engines, and this will increase your business’ potential sales.
What’s more is that when customers find your company’s website while searching, they’ll have a pleasant user experience because of your website’s increased performance. Site acceleration is one of the rare benefits in which it may actually be beneficial if the customer doesn’t notice anything, which means that your website loads videos and pictures quickly, there are no broken links, and it doesn’t take a long time to navigate from page to page.
If you would like more information on site acceleration and how it can improve your company’s SEO, contact us.