Although SEO has changed considerably over the past few years, it remains an important aspect of businesses’ online marketing strategy. A good SEO strategy brings businesses in the favor of Google, as they are made easy to find in their organic search.
Many businesses, however, confuse old SEO strategy with new SEO strategy and therefore consider the practice to be dead. What these businesses do not understand is that SEO is currently more important than ever, but it now places more importance on other factors, such as product and service reviews.
A recent Forbes article explains why businesses should invest in SEO. The article cites increases in product review research and online shopping as reasons as to why SEO will continue to grow in importance:
“Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. It won’t be long before virtually everyone is searching for products and services online. Do you want them to be able to locate your business, or not? Without organic SEO in place, people will have a very hard time finding you and will instead find your competitors.”
At Medianova, we offer a service that is a one-two punch in terms of SEO and site acceleration: Aksela. The first and foremost priority of Aksela is to provide an optimal performance of your website through site acceleration. In fact, a transition to Aksela can result into a website that is up to 43% faster.
In addition to site acceleration, however, Aksela also improves a company’s SEO. This means that companies have a better rank on search engines and are more likely to be found by customers in their target market.
If you would like more information about site acceleration or SEO, contact us.