One of the most important aspects of website marketing is the images you feature on your site. Pictures and photos can say a lot about your brand identity, so you’ll want to choose and position them carefully.
A recent Hubspot article explains why businesses should include images in their digital marketing strategy. According to the article, images can increase a brand’s reach on the Internet and on social media:
“Using images throughout your business’ web presence—in blog posts, on Facebook, in online presentations, etc.—presents a great marketing opportunity to capture people’s attention and create brand awareness.”
There’s just one problem. Many businesses don’t have the equipment they need to support the images they want on their site.
Image hosting is just one of the services provided by a content delivery network (CDN). When your website is hosted by a CDN, you don’t have to worry about having the right equipment or adequate bandwidth to support your images. That side of the equation is taken care of for you. You just have to choose the images and decide how you want to position them on your website.
In addition, with a site acceleration service, the images will load instantly when your website loads. Even if you include a couple of images, consumers won’t have to wait a few seconds for your website to fully load. In digital marketing, the time it takes for your website to load often decides whether a consumer will stay on your website or choose another company from Google’s search engine results page (SERP).
If you want to improve your website marketing, consider adding images to your site. If you’re worried about hosting the images, talk to a CDN about its site acceleration service.
If you would like to talk more about image hosting or a site acceleration service, please contact us. Thanks.