Live event marketing is one of the most important components of digital marketing. It allows businesses to establish a brand identity in front of a large audience.
When hosting a live event, you’re completely in charge of your brand image. You can plan the event in advance to ensure that you’re presenting your brand exactly how you want to.
A recent Marketing Profs article talks about live event marketing and webinars. The article includes the results of a survey that asked marketers why they host live events. The following list shows the most popular answers in descending order:
- Lead Generation
- Customer Engagement
- Demand Generation
- Customer Education and Training
- Customer Up-selling
But while many businesses would like to host live events to improve their marketing efforts, they don’t have the technical capabilities to do so. The most common problem is that their network doesn’t have adequate bandwith to host live videos.
Besides investing in their network infrastructure, businesses have another option: having a content delivery network host their live videos. When businesses use a content delivery network, they don’t have to worry about having enough bandwith for live event marketing. The content delivery network takes care of all that for them.
So not only are businesses able to host live events on their website, their network bandwith is also free to support other operations. This is a cost-effective alternative to investing in the company’s infrastructure.
In order to establish a brand identity, many marketers incorporate live event marketing into their strategies. To do this successfully, however, their network must be capable of hosting live video. Since most businesses can’t fulfill this requirement, they outsource the service to a content delivery network that is capable of hosting their video for them.
To talk more about the services provided by a content delivery network, or anything else, please contact us.