When I was on my twenties, I was deeply impressed by Bill Gates’s Book, “Business @The Speed of Thought”. At the time, he was talking about the internet and its impact on doing business.
It is safe to say that today we are “Living” @ The speed of Thought.
We watch videos online, we listen to music, we play games, we shop online, we book hotels, and we use many apps using internet at the background.
To enable faster way of living, CDN (Content Delivery Network) Companies work day and night to enable faster internet by using compression algorithms, by using machine learning, by hardware optimizations, by caching and by using smart routing and load balancing.
This is no simple task and definitely needs support from the telecom operators.
As you can read in this news article of the Capacity Middle East panel of last week, I personally covered this topic. But now, I would like to highlight some more points.
“First, local users needs to be served from local servers”
As Medianova, we do this in Turkey for many years. Riot Games’ League of Legends is played more due to faster downloads. Turkcell’s music service “Fizy” just passed Spotify which is still streamed from Europe. Fox and Bloomberg are watched more and have more advertising spots. E-commerce companies like Trendyol, Hepsiburada, Gittigidiyor (EBAY), Morhipo have much faster load times and more organic SEO traffic.
All this is done with Medianova CDN Platform and integrations to operators like Turk Telekom, Turkcell, Vodafone and Turk.net