How Content Delivery Networks (CDNs) Can Help Media?

With the emerge of digital revolution, newspapers had to go through a transition to establish an online presence. A big portion of their audience shifted from buying paper-formed to the current online form and this transition allows them to reach a bigger audience, even out of their national borders.

Looking back to the first generations of digital newspapers websites, one of the major differences they have with today’s fully online versions is the size of their website and amount of pictures they comprise.

At first glance, total size of the newspaper pages have raised from 2.4 MB in 2012 to 5.1 MB in 2017, an increase more than 50%. From the charts below we can see that the amount of images have increased from 1.59 MB to 3.91 MB which equals to 150% increase in the total.

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A Study  done by Pew Research Center shows a 7% decrease in getting news from print media between years 2013 and 2016, i.e from 27% to 20%. Also with the digital transition, mobile news consumption is rising rapidly. The portion of Americans who ever get news on a mobile device has gone up from 54% in 2013 to 72% today.

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Looking at all the numbers above, and considering the digital realm, its necessary for online news outlets to take required precautions to deliver their contents to their audience faster.

Why Do Media Need A CDN and How Can It Help Them?

The ability to put your news out in front of as many people as possible in a matter of seconds should be a priority for any news outlet looking to grow and keep up with trend of the market. CDNs will help you to achieve this goal, providing you some additional benefits that will improve your performance and consequently your business.

CDN’s focus is the Technology.

In the new economy, every company needs to focus to the core and make sure they deliver results. CDNs only focus is the technology and how to deliver faster content to the end users. With CDN, we are talking about edge caching, image optimization, seo optimization and such.

CDN Provides Faster Performance and Lowers Latency for You.

The very first reason to use a CDN is to increase the speed of your website and drop the latency. If your servers are located in Germany but your visitors are coming from Romania or any other European countries, having your static content cached somewhere closer to them will help decrease the latency greatly. Such fast performance and 100% uptime of your site will guarantee user satisfaction and it will make it more likely for your visitors to come back for other visits. A recent study by amazon shows only 100ms delay will cause you to lose 1% of your sale.cdn_medianova

CDN Will Impact Your SEO and Improve Your Search Ranking.

CDNs will improve the speed of which the content is delivered to the clients and it’s no secret that google considers page speed very seriously when ranking contents on the search results or briefly search ranking. Though it’s not all which can be done to improve SEO but think of CDNs as an easy way to improve your site’s ranking. Based on a 2016 research done by Edelman Trust Barometer published by Search Engine Journal 60% of people trust google for news than actual news sources, and it highlights that search engines are accepted to be most trusted form of media. Knowing this, using a CDN to improve your SEO becomes more inevitable.

 It Will Increase Your Site’s Availability, Yes to 100%.

Every news website experiences a high-stress situation which can be caused by excessive user traffic and similar situations. Without a CDN all your traffic will be absorbed by your origin infrastructure. Even the most powerful origin servers may fail when they receive millions of requests per second. Here’s where CDN shows off its potential power. Because of highly distributed and redundant architecture of CDN, it will cache your static content on different locations therefore even if your origin or any of the cache servers fail, the requests will be redirected, keeping your content available.

 Using a CDN Will Lower Your Cost.

Implementing a CDN for your news website will noticeably save money for your company. The implemented CDN will overtake your server load and decrease your server load and will decrease your delivery cost since CDNs are significantly cheaper than web hosting.

Using a CDN is probably one of the most efficient methods that can be used to improve your performance which will bring you Customer Satisfaction as well as Raising your Revenue. Implementing Medianova CDN for your website is quite straightforward and doesn’t need much effort on implementation phase.

Check out for more details on Medianova’s activities and details on our performance on this blog post. Or Contact us at Medianova to learn more about our services and arrange a meeting.

Your Website will be Faster with Image Optimization

Image optimization is a technology which automatically reduces the sizes of the images used in web sites. It has become almost a must for websites such as e-commerce sites, which mostly contain image content, to use such optimization technologies. A good website is evaluated based on such important criteria as HTML, JavaScript, and CSS.

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Image Optimization is important because more than 72% of internet traffic today consists of image file traffic.

How to Reduce the image size?

While it is possible to reduce an image by 100% of the original size, this process causes a severe amount of visual degradation. In order to avoid this, we ensure keeping the image quality as high as possible, analyze the images you use on your site, and apply high compression techniques.

 

 

What are the benefits for mobile devices?

Most people access your content through tablets and cell phones. Therefore, reducing Time to Glass should be one of your top priorities.  Users do not want to encounter unnecessarily big image content when they visit your website. Therefore, you can create optimized image files for all target user devices by using our resizing feature.

 

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What is the effect on your website?

The faster your website is, the more satisfied your customers will be. A faster website provides you with more customer traffic and contributes to your SEO in a seriously efficient manner. Increasing the number of users on your website means boosting sales, which contributes to making your business more successful.

Please contact us for more information on our image optimization services.

New Generation Web Compression Method Brotli !

There’s been a lot of review on the internet over Google’s new compression algorithm Brotli, released in September of 2016. Part of the review has been over how it can improve data transfer speeds by quickly reducing the file size of HTML, JavaScript and CSS elements for website developers. A smaller file size means that websites will load more quickly and with less data used. And when it comes to high-volume files, even small reductions can result in less strain on servers and data networks, as well as providing customers with the speed they are looking for on their website. This is especially relevant for mobile users, whose data plans may limit their internet use, but as well as the internet users at every level.

brotli_cdnAs the CDN leader in Turkey and the Middle East, Brotli compression excites Medianova with what this compression algorithm can do for our customers. For the internet creators who use the new Brotli compression, users across our networks will be able to use less data to access the same webpages that they come to rely upon. Smaller data size means less strain on our already fast networks, further improving your Medianova internet experience.

In a recent series of tests, Brotli outperformed the main leader in internet data compression, GZIP, in every category chosen. While Brotli’s default compression setting is for the highest quality — and thus is comparatively slow, in contrast with a setting meant to compress as quickly as possible — when used against GZIP at similar data settings, Brotli outperformed GZIP in terms both of speed and quality of compression. For example, for compressing HTML files, Brotli’s median savings was 82% compared to GZIP’s 78%. While this may only be a 4% improvement, when taken in aggregate across hundreds of thousands or millions of data transfers, a 4% reduction is substantial. Medianova’s CDN system handles far more transfers than this; the impact is therefore wide-reaching for our customers.

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The speed at which the two compression algorithms operate likewise falls in favor of Brotli. At GZIP’s default compression setting, the closest comparable Brotli setting manages to compress 21% faster than GZIP does. The outcome is that not only does Brotli compression manage to squeeze the average file size down a bit more, but it does so much more quickly than GZIP does. As Brotli will soon be native to Chrome web browsers, the standard web browser for any Android phone, and a popular personal computer browser overall, Brotli’s functionality right from the start can also be paired with a large share of the internet market, making the internet faster and more efficient for both users and providers.

Medianova always makes the effort to push for the fastest, most reliable internet service for our customers. Brotli compression promises to help us in our goal. To keep abreast of the latest trends in telecommunications and join with Turkey and the Middle East’s biggest CDN provider, contact us now.

What is Anycast DNS?

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At Medianova, as the leading CDN in Turkey and the Middle East, we’re always looking for ways to improve networking and routing between senders and receivers. One method of achieving a secure addressing and routing methodology is through the use of Anycast DNS. Many people, even those with good working knowledge of network systems, may not be aware of exactly how Anycast DNS works, so we’re going to explain the basics.

As each user request arising in the digital world has to pass the DNS layer, what a slow DNS means is that your service is slow whatever you do. Anycast DNS is a network addressing and routing methodology in from a single sender are routed to the topologically nearest node in a group of potential receivers, though it may be sent to several nodes, all identified by the same destination address.

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This might seem a bit complicated, but it’s really not. The receiver may not be physically closest, but may have the healthiest servers or best routing, wherever would get the data from Point A to Point B the fastest. Google’s 8.8.8.8 IP DNS server also operates with the Anycast DNS method.

As the leading CDN provider of Turkey and the Middle East, Medianova  provides 80% faster service compared to foreign companies, with its Anycast DNS services which are integrated with the biggest local operators in Istanbul and Ankara.anycast-dns-performance-chartTo learn more about our extensive services, contact us, and we’ll be happy to meet your Internet and Technology needs.

50% Faster Websites with HTTP/2 !

HTTP/2 is new internet technology, entirely designed for the modern world needs. The main objectives of this technology are enhancing websites’ indispensable elements as speed performance, efficiency and security. With this improving technology, popular browsers and web servers started to develop themselves as HTTP/2 friendly.

HTTP2_Timeline

 

Since 1999,  browsers were using HTTP/1.1 to connect with web servers. In 2009, Google started to develop SPDY technology to develop better protocol than HTTP/1.1. In, 2015 Google stopped SPDY support and  started to support the development of HTTP/2.

 

 

What are the benefits of HTTP/2 ?

It diminishes half of the data processes during the opening of website and provide high success for website loading.

  • It only needs 1 TCP connection for binary communication
  • It provides faster delivery for static files to end users
  • It provides network benefit by HPACK and HTTP Header compression
  • In mobile, it provides lower latency, battery usage and bandwidth quota usage
  • It provides security from man-in-the-middle attacks by using SSL certificate
  • Google Boots support HTTP/2 and with faster loading time, It provides certain SEO advantage

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Because of all these benefits HTTP/2 provides, Most of the giant companies had to update their services with HTTP/2 technologies. At this point, Medianova adapted HTTP/2 technology to its own systems, as with every new internet technology.

 

 

 

You can contact us for more information about your own customized CDN and HTTP/2 solution.

Http/1.1 vs Http/2 Benchmark test.

Faster Games with Medianova CDN

Everyday, innovators introduce new devices and multi-player features to the gaming world. The demand for online gaming continues to increase forcing innovators to come up with consistent and fast streaming innovations. At Medianova, we offer you strong infrastructure and caching and streaming platforms to help you improve your gaming experience. We offer 5 services depending on your business needs:

Fast Integration

We ensure that our gaming products are completely compatible with your IT and security standards. This enhances the service delivery process both on our side and yours.

Fanatical Support and Stability

All inquiries are responded to within a 3-minute first response time, which is faster and more reliable than the average in the industry.

Stability and Flexibility

Medianova CDN also provides you and your clients with a stable distribution standard for your game content, including content streaming and game patches.

Large Traffic Capacity

We have strong infrastructure that is capable of delivery up to 5.3% of Turkey’s bandwith.

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Highly Reliable up-time

100% up-time powered by our active servers, which makes it possible to provide continuous services.

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Contact us for more information on our customized gaming solutions for your business.

Image Hosting with a Site Acceleration Service

One of the most important aspects of website marketing is the images you feature on your site. Pictures and photos can say a lot about your brand identity, so you’ll want to choose and position them carefully.

A recent Hubspot article explains why businesses should include images in their digital marketing strategy. According to the article, images can increase a brand’s reach on the Internet and on social media:

“Using images throughout your business’ web presence—in blog posts, on Facebook, in online presentations, etc.—presents a great marketing opportunity to capture people’s attention and create brand awareness.”

There’s just one problem. Many businesses don’t have the equipment they need to support the images they want on their site.

Image hosting is just one of the services provided by a content delivery network (CDN). When your website is hosted by a CDN, you don’t have to worry about having the right equipment or adequate bandwidth to support your images. That side of the equation is taken care of for you. You just have to choose the images and decide how you want to position them on your website.

In addition, with a site acceleration service, the images will load instantly when your website loads. Even if you include a couple of images, consumers won’t have to wait a few seconds for your website to fully load. In digital marketing, the time it takes for your website to load often decides whether a consumer will stay on your website or choose another company from Google’s search engine results page (SERP).

If you want to improve your website marketing, consider adding images to your site. If you’re worried about hosting the images, talk to a CDN about its site acceleration service.

If you would like to talk more about image hosting or a site acceleration service, please contact us. Thanks.