Impact on Gaming Performance of Local CDN Providers in Emerging Markets

The foremost reason players abandon games is due to slow load times. In these emerging markets, low latency is key to providing content that will captivate users and convert to revenue.

The Middle East & Africa region represents $3.2 billion of the global $95.1 billion global games market Turkey is the number one region with a market share of an estimated $755 million. The top 20 countries generate 90.8% of global game revenues, and Turkey holds the number 16 position in this growing market.

medianova_cdn_experience

The Asia-Pacific region account for nearly half of the top 100 revenues, with China holding the first position. India broke the threshold of top 20 sliding into the 18th position, and it’s expected they will break the billion dollar annual revenue mark by 2018. Growing countries are overtaking Western European nations with steady year-to-year growth.

top20countries

 

According to Newzoo “Turkey Ranks #3 in the World With 70% of Total Game Time Spent on PC”. With that kind of industry competition, delivery performance could easily be the deciding factor between a client conversion or abandonment, leading to missed revenues.

 

 

 

Medianova provides a CDN that will ensure that content performance will retain users while the content’s own merit will determine conversion.

bestdeliveryexperience_cdn

In fact, there have been studies showing that even a small delay of milliseconds can double the rate of people who quit playing an online game. Furthermore with a 100% up-time on our backed-up and uninterrupted servers, Medianova guarantees you that your game will be delivered on time, all of the time. This will decrease your client quit rate and increase the amount of gamers who will be playing  your games.

performans_report_cdn

The CDN by Medianova is the solution for seamless platform content delivery with a performance level that will drive conversion no matter what platform a client employs. Providing a stable and reliable online gaming infrastructure with Medianova CDN Platform will keep games going uninterrupted and ensure the client provides the best possible experience for the end-user.

Medianova is the go to provider where user retention is the goal.

For more information contact us now.

New Generation Web Compression Method Brotli !

There’s been a lot of review on the internet over Google’s new compression algorithm Brotli, released in September of 2016. Part of the review has been over how it can improve data transfer speeds by quickly reducing the file size of HTML, JavaScript and CSS elements for website developers. A smaller file size means that websites will load more quickly and with less data used. And when it comes to high-volume files, even small reductions can result in less strain on servers and data networks, as well as providing customers with the speed they are looking for on their website. This is especially relevant for mobile users, whose data plans may limit their internet use, but as well as the internet users at every level.

brotli_cdnAs the CDN leader in Turkey and the Middle East, Brotli compression excites Medianova with what this compression algorithm can do for our customers. For the internet creators who use the new Brotli compression, users across our networks will be able to use less data to access the same webpages that they come to rely upon. Smaller data size means less strain on our already fast networks, further improving your Medianova internet experience.

In a recent series of tests, Brotli outperformed the main leader in internet data compression, GZIP, in every category chosen. While Brotli’s default compression setting is for the highest quality — and thus is comparatively slow, in contrast with a setting meant to compress as quickly as possible — when used against GZIP at similar data settings, Brotli outperformed GZIP in terms both of speed and quality of compression. For example, for compressing HTML files, Brotli’s median savings was 82% compared to GZIP’s 78%. While this may only be a 4% improvement, when taken in aggregate across hundreds of thousands or millions of data transfers, a 4% reduction is substantial. Medianova’s CDN system handles far more transfers than this; the impact is therefore wide-reaching for our customers.

brotli_cdn_2

The speed at which the two compression algorithms operate likewise falls in favor of Brotli. At GZIP’s default compression setting, the closest comparable Brotli setting manages to compress 21% faster than GZIP does. The outcome is that not only does Brotli compression manage to squeeze the average file size down a bit more, but it does so much more quickly than GZIP does. As Brotli will soon be native to Chrome web browsers, the standard web browser for any Android phone, and a popular personal computer browser overall, Brotli’s functionality right from the start can also be paired with a large share of the internet market, making the internet faster and more efficient for both users and providers.

Medianova always makes the effort to push for the fastest, most reliable internet service for our customers. Brotli compression promises to help us in our goal. To keep abreast of the latest trends in telecommunications and join with Turkey and the Middle East’s biggest CDN provider, contact us now.

What is Anycast DNS?

anycastanabannerblogeng

At Medianova, as the leading CDN in Turkey and the Middle East, we’re always looking for ways to improve networking and routing between senders and receivers. One method of achieving a secure addressing and routing methodology is through the use of Anycast DNS. Many people, even those with good working knowledge of network systems, may not be aware of exactly how Anycast DNS works, so we’re going to explain the basics.

As each user request arising in the digital world has to pass the DNS layer, what a slow DNS means is that your service is slow whatever you do. Anycast DNS is a network addressing and routing methodology in from a single sender are routed to the topologically nearest node in a group of potential receivers, though it may be sent to several nodes, all identified by the same destination address.

dns-performance-bar_eng

This might seem a bit complicated, but it’s really not. The receiver may not be physically closest, but may have the healthiest servers or best routing, wherever would get the data from Point A to Point B the fastest. Google’s 8.8.8.8 IP DNS server also operates with the Anycast DNS method.

As the leading CDN provider of Turkey and the Middle East, Medianova  provides 80% faster service compared to foreign companies, with its Anycast DNS services which are integrated with the biggest local operators in Istanbul and Ankara.anycast-dns-performance-chartTo learn more about our extensive services, contact us, and we’ll be happy to meet your Internet and Technology needs.

Is Latency Killing Online Gaming ?

With more and more of the world getting online, and expecting it to move at quick speeds, it’s crucial that the providers they use keep up with the demand. The biggest demand for fast speeds and high graphics is coming from the one of the fastest growing industries; gaming.

When latency becomes an issue with your online game distribution, users are more likely to leave and quit playing, sometimes not returning.

In fact, there have been studies showing that even a small delay of milliseconds can double the rate of people who quit playing an online game.

That is why Medianova is proud to bring you the fastest, most stable, most reliable distribution for any and all of your gaming content needs in Turkey.

PERFORMANCE_details_eng.png

In fact, with a 100% up-time on our backed-up and uninterrupted servers, we can guarantee you that your game will be delivered on time, all of the time.

This will decrease your client quit rate and increase the amount of gamers who will be streaming your games.

When you are ready to deliver patches and updates to all of your gaming clients, you can count on Medianova to provide that ability with ease.

Medianova knows that not only is up-time and lack of latency important to your overall gaming experience, having a budget-friendly option is necessary as well. Medianova strives to be the most cost-effective option available as well.

Contact us today to see how our customized gaming solutions can help your business.

50% Faster Websites with HTTP/2 !

HTTP/2 is new internet technology, entirely designed for the modern world needs. The main objectives of this technology are enhancing websites’ indispensable elements as speed performance, efficiency and security. With this improving technology, popular browsers and web servers started to develop themselves as HTTP/2 friendly.

HTTP2_Timeline

 

Since 1999,  browsers were using HTTP/1.1 to connect with web servers. In 2009, Google started to develop SPDY technology to develop better protocol than HTTP/1.1. In, 2015 Google stopped SPDY support and  started to support the development of HTTP/2.

 

 

What are the benefits of HTTP/2 ?

It diminishes half of the data processes during the opening of website and provide high success for website loading.

  • It only needs 1 TCP connection for binary communication
  • It provides faster delivery for static files to end users
  • It provides network benefit by HPACK and HTTP Header compression
  • In mobile, it provides lower latency, battery usage and bandwidth quota usage
  • It provides security from man-in-the-middle attacks by using SSL certificate
  • Google Boots support HTTP/2 and with faster loading time, It provides certain SEO advantage

HTTP1 vs HTTP2

 

Because of all these benefits HTTP/2 provides, Most of the giant companies had to update their services with HTTP/2 technologies. At this point, Medianova adapted HTTP/2 technology to its own systems, as with every new internet technology.

 

 

 

You can contact us for more information about your own customized CDN and HTTP/2 solution.

Http/1.1 vs Http/2 Benchmark test.

Faster Games with Medianova CDN

Everyday, innovators introduce new devices and multi-player features to the gaming world. The demand for online gaming continues to increase forcing innovators to come up with consistent and fast streaming innovations. At Medianova, we offer you strong infrastructure and caching and streaming platforms to help you improve your gaming experience. We offer 5 services depending on your business needs:

Fast Integration

We ensure that our gaming products are completely compatible with your IT and security standards. This enhances the service delivery process both on our side and yours.

Fanatical Support and Stability

All inquiries are responded to within a 3-minute first response time, which is faster and more reliable than the average in the industry.

Stability and Flexibility

Medianova CDN also provides you and your clients with a stable distribution standard for your game content, including content streaming and game patches.

Large Traffic Capacity

We have strong infrastructure that is capable of delivery up to 5.3% of Turkey’s bandwith.

harita

Highly Reliable up-time

100% up-time powered by our active servers, which makes it possible to provide continuous services.

LOCAL 2

Contact us for more information on our customized gaming solutions for your business.

Your Organization’s Private “Tube”

Enterprise video gives your organization the ability to organize its audiovisual content into a single, easily manageable system. Authorized parties will have ready access to tutorials, company announcements, and personalized messages, while powerful security safeguards will protect your data from hackers and data thieves. These are just some of the benefits of an enterprise video platform. Other advantages include:

  • Seamless delivery to mobile devices, whether they’re iOS or Android based, with instant adaptability to the recipient’s playback capabilities.
  • Reliable streaming of both live and recorded content.
  • The ability to share multiple types of material, including PowerPoint presentations.
  • Full analytics capabilities, enabling you to gauge the ROI on your content production and distribution costs.
  • Multiple pricing models to match your needs and your budget.
  • A unique branded style that sets your content apart as distinctive to your organization.
  • Full control of your content from a single, highly secure access point.
  • SaaS, intra-firewall, and hybrid configurations to match your priorities.
  • The power of combined bandwidth capabilities for both improved playback and lower costs.
  • The ability to manage content created using all types of encoding systems, including legacy designs and emerging formats.

The benefits you will receive from an enterprise video platform, however, are contingent upon the provider you choose. Medianova stands apart from other services by offering features like these:

  • True turnkey services that free you from worry, allowing you to concentrate on your core competencies.
  • Fanatically fast response to support requests.

The peace of mind that comes from using an award-winning IT firm. We are the fastest growing provider of our type in Turkey, and with good reason. To find out more, contact us today.

onepoint